A Reply To Those People | Shaun Groves

In less than a century, Christians have gone from opposing over-consumption at Christmas to demanding it be done in Christ’s name alone. The explanation may be in the numbers. Two thirds of the U.S. economy is based on consumer spending, and 50-75 percent of most retailers’ annual profits are generated during December. This makes the weeks before Christmas the high holy days of consumerism. If Christians engaged in the Advent season as they did in generations past, by modeling moderation and self-denial or by ignoring the holiday altogether, it would likely destroy the economy. To ensure economic survival, consumers are stirred into a buying frenzy every winter with the goal of making this year’s shopping season more prosperous than the last. Santa Claus has been the mascot of this manipulation since the early twentieth century, but if more Christians have their way the season of shopping will someday be inaugurated by the appearance of Jesus Christ at the end of the Macy’s Thanksgiving Day Parade.

This is a quote appropriate for the current season from Skye Jethani's excellent book Divine Commodity. Were I only able to recommend one book this year, this would be it.